Digital Success for Eltana in the Era of COVID-19
The pandemic shifted the way customers interact with their favorite cafes almost overnight. Restaurants had to adapt to serve their customer’s digitally in a world where food and people always went hand in hand.
Eltana had already been focusing on its digital customer experience for a while now with online pickups, preorders, and catering. This ultimately helped Eltana be well positioned for a huge shift in customer behavior during COVID-19. By having a solid digital presence and foundation, Eltana was able to pivot and quickly adjust for a drop in physical customer interactions and a sharp increase in online sales. For Eltana, there was a key area that they needed to conquer to succeed. That area was online delivery.
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